How To Choose The Right Headshot PhotographerHEADSHOTS Let’s face it: as soon as you’re told it’s time to update your headshots, anxiety and fear strike. Basically, you’ve just been burdened with the task of finding a complete stranger with whom you need to successfully create and present an image of yourself to the entire world. Not only does this image need to look like you, it needs to be able to tell a story, and also stand out from the crowd. No pressure, right?But what if it’s actually a good thing you oughta be looking forward to? Why is that, you might ask? For starters, it means that something has changed, shifted, got into motion whether within you, or your career, or both! And, your new headshots are about to become a tool that can speed up this transition, accelerating it into the next gear. Being it a brand new market, fresh representation, your next booking, or an introduction to the casting office you have not been called into before, any of these scenarios call for celebration, right? Indeed!With this new positive outlook, your task at hand just got less daunting. Great! Below, I offer the 7 most important tips that can help you handle the search for the right headshot photographer like a pro, turning out the exact results you are hoping for, and more!I’ve been commissioning headshot photographers for my daughter in New York for more than 10 years, and now I am a portrait photographer myself, so I know what I’m talking about. Feel free to pick my brain anytime you need it if you have questions – I’m happy to help. 7 tips for choosing a perfect headshot photographer1. DON’T CUT CORNERS, MAKE AN INVESTMENTAs an actor or entrepreneur, your headshot is just as much an investment as your degree or your acting classes. If you want to be taken seriously, you must project professionalism. So must your headshot. It’s the single most important factor for securing an audition. So, now is not the time to get thrifty and save money by having your best friend, your neighbor or someone from Craigslist take your photos. This doesn’t mean you have to choose the most expensive headshot photographer either. It just means that your headshots are worth making a meaningful investment.2. EXPERTISE IS THE KEYWith many known popular styles of photography, make sure you only consider professionals who specialize in headshot photography. Shooting headshots requires particular expertise and intimate knowledge of industry standards. Hiring a wedding, a fashion, or a beauty photographer for headshots would be like asking a dentist to perform heart surgery.3. EMBARK ON A QUESTThe road you’re about to take in search of a professional headshot photographer is a real-life quest. Take it seriously as if your future depends on it because in large, it does. I advise you to start on this journey long before the need for a new set of headshots arises. It will allow you to come up with a shortlist of photographers whose expertise you trust and with whom you will be happy to work when it comes to your headshots.How do you compile the list, you ask? Start paying attention everywhere you go for business. Advert boards at acting and casting studios may have photographers’ business and postcards. Look through them and pick up a couple that looks promising. At every performance you attend, take a few minutes to study the theater wall display and playbill. See if someone’s headshot stands out to you enough to try and identify the photographer who took them. Ask your classmates about their last headshot session experience. If someone’s headshot in the holding room next to you draws your eyes, compliment them on it and ask the photographer’s name. See if your agent or manager has recommendations for you. Chances are, they will happily produce a few names whose work gets their clients into the audition room.4. Research, compare, repeatCreate a detailed list, or better yet, a spreadsheet that includes all photographers under your consideration. As you go along, check out websites and photo galleries. Read up and take notes. When comparing portfolios, remember to look for qualities that are crucial to a professional headshot. How well do they use the space? Are the images well-composed and nicely cropped? Is the face well lit with minimum shadows? Are the background and the outfit complementing and non-distracting? Are the facial features sharp and in focus? Are the eyes the focal point of the headshot? Does the headshot in front of you project energy? Confidence? Approachability? Do these headshots make you want to meet the people in them? If your answer to all of the questions is ‘yes’, you have found a potentially good match! However, if some of the boxes do not check out, go ahead, move to the next name on your list.5. Start with a phone callWhile clicking that ‘contact’ link and sending a request message through a photographer’s website sounds like the simplest option, making a phone call instead is actually in your own best interests. Yes, it does require an additional effort on your part, but we are talking about a financial investment pertinent to your career here, eh?! Spending 5-10 minutes on the phone with a photographer will give you a much better understanding of who they are personally – and professionally. If the way they talk, handle conversation or answer your questions makes you feel uncomfortable, you certainly won’t be comfortable working with them. If a website form or email is the only way of communicating with a photographer, you will be left guessing and gambling on something you don’t want to leave to chance.Better yet, if the photographer offers a face-to-face consultation, go for it. Look at it as a job interview where you are in a decision-making position. Use this opportunity to discuss your needs, the options available to you, and the details.Why is it so important to meet your potential photographer in person before you confirm your booking? Because it’s essential you’re photographed by someone who makes you feel good about yourself and comfortable in front of the camera. If you are satisfied with the outcome of your meeting, making a final choice will become a lot easier.6. Ask about the fine printThe devil, as they say, is in the detail. Don’t assume that all headshot photographers work the same way. You need to find out what is included in your package. How many different looks will you be shooting? How are the proofs delivered, and how soon? How many will you receive? Is retouching included? What about the makeup and hair? Are there any additional fees that you’re likely to incur? Make sure you go through your contract and Ts & Cs with a fine-tooth comb to avoid unpleasant surprises.7. RelaxThe research is done, the decision is made, and you have booked your headshot session. Congratulations! Most likely, in the days leading to your photoshoot, you will receive a list of very specific recommendations from your photographer. Understand that everything on the list comes from their years of experience shooting clients just like you. Make sure you read it carefully and follow your photographer’s recommendations so that you can have a fun, easy, and productive shoot resulting in a great selection of headshots. Remember: if you don’t look your best, we (as the photographer) don’t look good. Now, relax and place your trust in your selected photographer to know their craft and do it well.I hope that my advice will be helpful to you in search of your perfect headshot photographer. Send me a message if you’d like to learn more, or if you want to book a consultation.